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STORY #25
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By day, Jason Schneidman (@themensgroomer) is specializing in men’s cuts at the Chris McMillan Salon in Beverly Hills and at night, he is grooming the celebrity guests and the talented host of The Late Show with James Corden. While in between it all, he is taking his skills to the streets, providing haircuts and dignity to the homeless. He has also developed a line of styling products, with proceeds going to support substance abuse efforts. Oh, and he’s a husband and Dad and he’s opening a salon in June. This guy’s no slacker, to be sure.
“It started with one haircut on Hollywood Boulevard and has grown to hundreds of hair stylists, estheticians, even massage therapists headed to the streets to help,” Schneidman says, describing his pop-up Homeless Haircuts days. “I have learned that in order to keep it, I have to give it away.” “It” is his sobriety (Schneidman has been clean and sober for many years) and a basic tenet of recovery is that being of service helps the addict and the person they are assisting. As he’s cutting men’s hair, he sometimes takes the opportunity to talk to them about his journey and how a program of recovery saved his life. “If they say they have a problem and they want help, I’ll go to any lengths to find a resource.”
Acting as a pied piper on social media (he alerts people of the when and where of his next cutting event) and a bit of a Robin Hood (some corporate-controlled shelters weren’t so welcoming, initially, so he set-up shop outside on the streets), Schneidman says he has connected with various entities to make sure it’s a safe experience for everyone. “Initially, people had tons of fear about the ratio of homeless to hairstylists but the crazy thing is that every time I do it, it is perfect. I stay out of the results and just get into camp director mode and we go out there and change someone’s life that day.”
THIS IS THE STORY OF THE MENSGROOMER
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